Have you ever wondered how successful people seem to radiate confidence even before they’ve “made it”? The secret lies in the age-old principle of “fake it till you make it” – a powerful psychological strategy that can transform your life when applied correctly.
What Does “Fake It Till You Make It” Really Mean?
“Fake it till you make it” isn’t about being dishonest or pretending to be someone you’re not. Instead, it’s about adopting the behaviors, mindset, and habits of the person you want to become. It’s about acting with confidence even when you don’t feel it, because confidence is often a self-fulfilling prophecy.
Think of it as method acting for real life. Just as actors immerse themselves in their roles, you can immerse yourself in the role of your future successful self.
The Psychology Behind Why It Works
Research in neuroscience shows that our brains can’t always distinguish between what’s real and what we’re imagining. When you act confident, your brain releases the same chemicals as when you actually feel confident. This creates a positive feedback loop:
- You act confident
- Your brain responds as if you are confident
- Others perceive you as confident
- Their positive reactions reinforce your confidence
- You become genuinely confident
This phenomenon, known as “embodied cognition,” suggests that our physical actions directly influence our mental state.
7 Practical Ways to Fake It Till You Make It
1. Dress for Success (Even on a Budget)
You don’t need expensive clothes to look successful. Focus on:
- Well-fitted clothing (tailoring can transform cheap clothes)
- Classic, timeless pieces in neutral colors
- Good grooming and posture
- Quality accessories (one good watch beats ten cheap ones)
2. Master the Art of Body Language
- Stand tall with shoulders back
- Make eye contact when speaking
- Use firm handshakes
- Take up space – avoid shrinking into yourself
- Smile genuinely and often
3. Speak with Authority
- Eliminate filler words like “um,” “like,” and “you know”
- Lower your voice slightly (deeper voices convey authority)
- Speak slowly and deliberately
- Use silence as a tool – pause before answering
4. Network Like You Belong
Attend industry events, conferences, and meetups. When there:
- Have a 30-second elevator pitch ready
- Ask thoughtful questions
- Follow up with new connections within 48 hours
- Offer value before asking for anything
5. Create Your Success Environment
- Keep your workspace organized and professional
- Display symbols of achievement (even small ones)
- Surround yourself with motivated people
- Limit time with negative influences
6. Build Knowledge Systematically
- Read industry publications daily
- Listen to relevant podcasts during commutes
- Take free online courses in your field
- Stay current with trends and terminology
7. Act on Opportunities Before You’re “Ready”
Remember: nobody feels 100% ready for their next big step. The difference between successful people and everyone else? They take action despite their fears.
Common Pitfalls to Avoid
While “faking it till you make it” can be powerful, avoid these mistakes:
- Don’t lie about credentials or experience – this will backfire
- Don’t overcompensate – quiet confidence beats loud arrogance
- Don’t neglect skill development – confidence without competence has limits
- Don’t compare your beginning to someone else’s middle
Real-World Success Stories
Many successful people have used this strategy:
- Amy Cuddy, the Harvard researcher who gave the famous TED talk on power posing, faked confidence after a brain injury until she genuinely became a confident speaker
- Lady Gaga created her persona before she was famous, acting like a star until she became one
- Richard Branson has admitted to saying yes to opportunities before figuring out how to deliver
The Transition from Faking to Making
The beautiful thing about “fake it till you make it” is that eventually, you stop faking. Through consistent practice:
- Forced smiles become genuine
- Practiced confidence becomes natural
- Adopted habits become part of who you are
- Professional behaviors become second nature
Your Action Plan
Starting today:
- Choose one area where you want to build confidence
- Identify three specific behaviors successful people in that area display
- Practice these behaviors daily for the next 30 days
- Track your progress and how others respond to you
- Adjust and expand as you see results
The Bottom Line
“Fake it till you make it” isn’t about deception – it’s about growth. It’s about having the courage to act like the person you want to become until that behavior becomes natural. It’s about understanding that confidence is a skill you can develop, not a trait you’re born with.
Remember: every expert was once a beginner who refused to give up. Every confident person once felt insecure. The only difference? They decided to act despite their fears.
So straighten your shoulders, put on your best outfit (even if it’s from a thrift store), and step into the world as if you already are who you want to become. Because with consistent practice, you will be.
What area of your life will you start “faking it” in today? Remember, the journey of a thousand miles begins with a single confident step.